The first ever cheese catering to a child’s palette is launched by the name of Kiri. The indulgent and convenient little square almost instantly became a favourite with kids in France and soon, the world.
Kiri was launched in the region as a breakfast essential for the whole family and has since evolved to be an unmissable cooking partner for every Arab mum.
Inspired by the traditional shape of the Arabic jar commonly used to store food and water, the iconic Kiri Jarrah is launched across the region, making it easier to spread and serve for breakfast every day.
Kiri becomes an intrinsic part of every mom’s Ramadan preparations.
Combining the familiar fresh and light taste of Labneh with the creamy taste of Kiri, the brand introduced Kiri Taste of Labneh. An irresistible new format perfectly suited for the region’s palate.
Kiri introduces Kiri spread. A new and convenient tub format that makes it easier than ever to enjoy the taste of Kiri in every breakfast.
Kiri introduces Kiri Dip&Crunch. An indulgent quick snack for families to enjoy Kiri anywhere. Be it at home, school or on the go. With a rich and creamy Kiri dip and crunchy breadsticks packed in one convenient format, it was perfect to indulge anytime, anywhere.
Kiri combines it’s naturally fresh taste with the freshness of yoghurt to introduce Kiri Greek Style. The first product of its kind in the region that offers a breakfast cheese spread that is irresistible, and rich in protein.
Bringing the creamy taste of Kiri to a new cooking-friendly format, Kiri introduces Kiri Cooking Block. Giving moms the easy way to make the perfect cheesecake.
Kiri expands cream cheese to bring all that families alive about its taste to a new category, cooking creams. With the launch of Kiri Cooking Cream, the brand offered moms an irresistibly smooth option with a visibly creamy texture. The perfect way to elevate every recipe.
Kiri’s Kindness Story in the Middle East
In 2021, Kiri launched Together For Kindness. An initiative to inspire mothers, their children, and families to come together and perform daily acts of kindness throughout the month of Ramadan.
Al-Oula Foundation (KSA) Partnership
Through the Together for Kindness initiative, Kiri was able to fund 2000 hours of skill training for Saudi women in need with the help of Al-Oula, is the first NPO in KSA that has been working for 57 years to break the cycle of poverty and empower lower income families in South Jeddah.
SOS Village (Jordan) partnership
Through the Together for Kindness initiative, Kiri was also able to support and sponsor SOS village moms, an organization known for offering aid to orphaned children who lack parental care.
During Ramadan 2022, Kiri allowed people to make a difference by donating something close to their heart: their favorite recipes. Introducing the Cookbook of Kindness, where every recipe donated helped empower women of the Al-Oula Foundation. Thanks to one cookbook filled with delicious recipes of kindness, 5400 hours of training were donated to 150 empowered Saudi women.
Share a square with Kiri and Al OulaKiri continues to empower Saudi women in 2023 through a simple initiative: encouraging followers to "Share a Square" on their Instagram stories. Kiri has already donated 4,000 hours of training to the young Saudi Women of the Al Oula foundation, and each square shared contributes an additional hour of training.
In an initiative to give back to the community, Kiri launched Better When Shared during Ramadan, the month of giving. A movement to encourage kiri moms and their families to share part of their iftar with those in need.
In 2015, Kiri launched the Better When Shared campaign. Leading to over 500 Iftars shared by Kiri moms and their families with those in need.
In 2016, Kiri took it a step further and made it easier for moms to share an extra portion of their Iftar meal with someone in need during Ramadan by partnering with Uber.
In 2020, the Better When Shared initiative helped moms across the region express their gratitude towards frontline workers by turning social media comments into packaging for Iftar boxes delivered to them in real-time.